Julia Garner, the American actress known for her role in 'Ozark', has been appointed as a global brand ambassador for Loewe. This appointment comes as a surprise to many, given her previous association with Gucci. The news is exclusive to WWD, who revealed the exciting development. The creative directors of Loewe, Jack McCollough and Lazaro Hernandez, have praised Garner's fearless approach to acting, stating that her curiosity and dedication to her craft align perfectly with their vision for the brand. They believe that her unique perspective will bring a fresh and innovative energy to Loewe's future endeavors.
Garner, a long-time admirer of McCollough and Hernandez's work, particularly their Proenza Schouler label, expressed her excitement about this collaboration. She appreciates their unwavering commitment to their creative vision, which she likens to an actor's dedication to a role. Garner's appreciation for their aesthetic, described as 'radiant, modern femininity', further solidifies her connection to the brand. Her recent projects, including 'The Altruists' and her upcoming film 'Tyrant', showcase her versatility and talent, making her an ideal ambassador for Loewe.
In addition to Garner, Loewe has recently welcomed Isla Johnston and Théodore Pellerin as brand ambassadors. The designers are set to unveil their sophomore collection for the brand on Friday, promising an exciting future for Loewe. This strategic move by McCollough and Hernandez highlights their intention to build a strong and diverse team of ambassadors, each bringing their unique talents and perspectives to the table.
