Resist and Unsubscribe: How a Tech-Business Strike Targets Big Tech (2026)

A bold call to action has been issued by marketing professor Scott Galloway, urging people to take a stand against the Trump administration's policies. Galloway, a renowned podcast host and author, has launched a unique economic strike campaign named 'Resist and Unsubscribe'.

But here's where it gets controversial... Galloway believes that the key to getting President Trump's attention is by hitting him where it hurts - the market. He argues that the administration responds to economic shifts, not outrage, and so he's encouraging a month-long strike targeting tech companies.

The campaign invites individuals to cancel their subscriptions and services from tech giants like Netflix, Amazon, Apple, Uber, and Twitter. Galloway highlights these companies' significant influence over the national economy and the President.

For instance, Amazon's production and promotion of a documentary about First Lady Melania Trump sparked skepticism, with some calling it a 'bribe' or 'propaganda'. Amazon defended their decision, stating they believed customers would love the film.

Galloway's campaign has reached nearly a million people through its website, and related content has been viewed over 18 million times on social media. He believes that targeting these tech companies will have a significant impact on the markets, which, in turn, will influence the President.

And this is the part most people miss... Galloway isn't asking people to give up essential services. Instead, he encourages a temporary boycott, suggesting that many individuals may have multiple subscriptions they can live without for a short period. It's an opportunity to audit one's expenses and consider alternatives.

Galloway himself has canceled Amazon Prime, Uber, Apple TV+, and Amazon One. He emphasizes the importance of reclaiming time from technology and using it for personal happiness, such as connecting with friends and family, or supporting local businesses.

The campaign also encourages participants to communicate their reasons for cancellation to the companies, as this data can influence future decisions. Galloway has received an overwhelming response, with thousands of emails detailing people's unsubscriptions, giving him hope that there are still many who care deeply about America and are willing to make sacrifices for change.

So, what do you think? Is this a powerful way to protest, or does it go too far? We'd love to hear your thoughts in the comments!

Resist and Unsubscribe: How a Tech-Business Strike Targets Big Tech (2026)

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