Christopher Bailey, the former designer and CEO of Burberry, is back in the spotlight, but this time as an investor and a savior of England's oldest Victorian pottery, Burleigh Pottery. This acquisition marks a significant moment in the world of British ceramics, as Bailey joins a small group of investors to bring new life to a heritage brand with a rich history. With his deep-rooted appreciation for craft and design, Bailey is poised to shape Burleigh's future as a distinctive and meaningful British design and ceramics house.
Burleigh Pottery, founded in 1851, is renowned for its tissue transfer printing technique, a traditional method that involves transferring intricate pigmented patterns onto raw clay. This technique, requiring years of training, sets Burleigh apart as the last heritage pottery company in the world still using this method. The company's designs, including the iconic Asiatic Pheasants, Arden, Calico, and Regal Peacock, are considered benchmark examples of English tissue transfer ware. Burleigh's craftsmanship and character have earned it a strong following in the U.K., Japan, and the U.S., as well as partnerships with prestigious brands like Ralph Lauren, Soho House, and Daylesford.
Bailey's love for Burleigh pottery is evident in his words. He emphasizes the importance of protecting and showcasing the craftsmanship and unique character that define the brand. By becoming part of Burleigh's story, Bailey aims to shape its future while preserving its rich heritage. The terms of the deal remain undisclosed, but it is clear that Bailey will play a significant role in setting the strategy and vision for the company, ensuring its continued success and cultural relevance.
This acquisition is particularly fascinating for several reasons. Firstly, it highlights Bailey's commitment to supporting small, struggling craft-based companies in Britain. His previous work at Burberry, where he promoted English and Scottish mills and hosted workshops with artisans, showcases his passion for craftsmanship. By investing in Burleigh, Bailey continues to champion the preservation of traditional skills and the celebration of British design.
Secondly, the deal ensures the continuity of production at the Middleport Pottery, where Burleigh ceramics are crafted. This is crucial for the brand's survival, especially in the face of economic challenges. The previous owner, Denby Pottery, faced financial struggles due to rising energy and employment costs, ultimately leading to administration. Burleigh's new investment and Bailey's involvement provide a much-needed boost to the company's future prospects.
The collaboration between Bailey and Burleigh Pottery raises a deeper question about the role of designers in preserving and promoting traditional crafts. Bailey's hands-on approach and commitment to craftsmanship suggest a belief in the power of design to drive cultural relevance and economic sustainability. By embracing Burleigh's heritage, he is not only reviving a struggling brand but also contributing to the broader conversation about the value of traditional craftsmanship in the modern world.
In conclusion, Christopher Bailey's acquisition of Burleigh Pottery is a significant development in the world of British ceramics. It showcases his passion for craftsmanship, his commitment to supporting small businesses, and his belief in the power of design to shape cultural identity. As Bailey takes on a daily role in the pottery's operations, the future of Burleigh looks brighter, ensuring the preservation of its rich heritage and the continuation of its exceptional craftsmanship.
